SEO for Lead Generation


An SEO campaign that delivers high search engine rankings with no significant impact on the bottom line is an unsuccessful one. Rankings are simply a means to an end. SEO should always have an emphasis on generating inquiries and increasing sales.

For many sites, a lot of relevant traffic could potentially arrive via longer search terms that are related to the company’s main services. These long tail search terms – three, four or five-word phrases – might not have been targeted in that exact form, but they can nevertheless account for the vast majority of search traffic arriving at a site.



Not only are there greater numbers of people using longer search terms, but this traffic is also more likely to convert into leads or sales. A person using a longer search term generally has a more specific need in mind.


At SEO Organics, when considering lead generation, we look at the following:

  • Headline keyword optimisation
  • Service page optimisation
  • Optimising for long tail search traffic via the optimisation or addition of relevant blog content
  • Homepage and deeper linking
  • Usability and conversion optimisation
  • Google Places optimisation – where relevant.


Each site will have different needs and a slightly different approach will thus be required, so talk to one of our trained search engine optimisation consultants today  to see what we can do for you.

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