ARE LEADS YOUR MAIN PRIORITY?
An SEO campaign that delivers high search engine rankings with no significant impact on the bottom line is an unsuccessful one. Rankings are simply a means to an end. SEO should always have an emphasis on generating inquiries and increasing sales.
For many sites, a lot of relevant traffic could potentially arrive via longer search terms that are related to the company’s main services. These long tail search terms – three, four or five-word phrases – might not have been targeted in that exact form, but they can nevertheless account for the vast majority of search traffic arriving at a site.
WHY TARGET LONG TAIL SEARCH TERMS?
Not only are there greater numbers of people using longer search terms, but this traffic is also more likely to convert into leads or sales. A person using a longer search term generally has a more specific need in mind.
At SEO Organics, when considering lead generation, we look at the following:
- Headline keyword optimisation
- Service page optimisation
- Optimising for long tail search traffic via the optimisation or addition of relevant blog content
- Homepage and deeper linking
- Usability and conversion optimisation
- Google Places optimisation – where relevant.
Each site will have different needs and a slightly different approach will thus be required, so talk to one of our trained search engine optimisation consultants today to see what we can do for you.